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Building brand identity and reputation takes a lot of marketing work, particularly about convincing customers that a business is worth their time. It’s not a big part of our work at Denver Data, but we can’t deny its importance, not to mention that visitors judge our clients based on what they see. What we create has to reflect the company, and we strive to make this happen with every client.

More often than not, web design is about aesthetics, responsiveness, and accessibility. These are our focal points when working on websites, but as one study suggests, we may start encouraging transparency across the website. Not the literal thing, mind you, but its direct translation to web design: being direct about your objective.

What It Entails

The study is mainly about marketing, but it’s not hard to see that it will integrate well with web design. No more duping, no hidden charges and no recalls, you’ll be doing a colossal service to your website and your business by doing this. Consumers pay good money for good product/service, and more than that, they know what they’re buying.

The effect is outrightly beneficial: increased customer loyalty, willingness to pay and improved product worth. No matter what you’re selling, these things can only be helpful for you, regardless of your goals. You can be sure that our design team will work hard to achieve the transparency solution required for your business.

Will This Affect the Design?

It’s more likely that transparency will be more visible in the content of the website, rather than its design. Aesthetics do send a message, but it’s not better than actually saying something. This includes in-depth explanation of your commodity, lists, and other content in line with your respective industry. Rest assured, we will also handle this part.

Anything else you need, you can ask us directly. A website is a significant investment, and we want you to get it right. Contact us today.

Written By Tom DeGerlia

In March 1998, Tom DeGerlia combined his passion for the web with his experience in database development to bring Denverdata Web (now Colorado Digital) to life. As the President and Founder, Tom has grown the company to be where it is today.