Mercury Instruments USA
Mercury Instruments USA provides specialized mercury detection, monitoring, calibration, and testing equipment for customers across North America. Their existing website had served the company for nearly two decades, but its aging design and content structure no longer reflected the quality of their products or supported their sales and marketing goals.
Colorado Digital redesigned and rebuilt the website around a clearer user journey, helping visitors quickly explore mercury testing instruments, understand available services, and request a quote. The new site combines a modern responsive design with a flexible Drupal content management system and an SEO-focused content architecture built to support continued digital marketing and growth.
View website
Project Goals
- Modernize an aging website with a professional, responsive design that better reflects the quality and expertise of Mercury Instruments USA.
- Improve navigation and content organization around key products, services, rentals, calibration, and customer needs.
- Make it easier for prospective customers to find the right equipment and move directly toward requesting a quote or contacting the company.
- Strengthen search engine optimization through improved site architecture, targeted content, metadata, and keyword-focused product and service pages.
- Provide the Mercury Instruments USA team with a flexible Drupal platform that makes ongoing content management and future expansion easier.
- Establish analytics and conversion tracking to support ongoing digital marketing and lead-generation efforts.
Project Results
The redesigned website transformed Mercury Instruments USA's online presence from an aging informational site into a modern sales and marketing platform. Visitors can now more easily browse specialized mercury detection equipment, explore calibration, service, certification, and rental options, and connect with the company through prominent quote and contact pathways.
The new Drupal architecture provides a stronger foundation for managing a growing catalog of technical products and services while giving Colorado Digital and Mercury Instruments USA the flexibility to continually optimize content for search visibility and lead generation. The result is a clearer, more credible digital experience that better communicates the company's specialized expertise and supports both new product sales and long-term customer relationships.
WHAT TO EXPECT
Every project is easier with the right partner.
You get clear recommendations, a team that stays close, and work tied to the outcomes that matter.
START A CONVERSATION
Let's build something that lasts.
Tell us what you’re working toward. We’ll help turn the big picture into a practical next step.