Your business's website is designed to help your company establish a brand awareness. A well-designed site can help a visitor to feel comfortable and excited to work with your business. Your website design should convey a look and feel that can attract your target audience in a way that is relatable and in-line with your business goals. In addition to brand awareness, web design also feeds into the functionality of your website. Websites that function well can help automate day-to-day operations and lead to greater efficiency for your business.