Resorting to selling your products on Amazon might seem like the easier and smarter way to go. However, there are major advantages of creating your own e-commerce store instead.
  1. An e-commerce website gives you full control of your products, product placement, and website design.
  2. Your e-commerce website offers no distraction to other products. Amazon is major retailer of many products, including your competitors. With your very own e-commerce website, your visitors can stay focused on your products.
  3. The profits you make from Amazon sales can sometimes be very low. Amazon and other third-party retailers take a portion of your sales earnings as payment for hosting your product listing. For many products, particularly lower-priced items, this cut will often deplete a product's profit margin.