Better decisions start with better questions.
Colorado's New HB21-1110 Web Accessibility Regulations: What You Need to Know
Colorado is leading the way in making the web more inclusive and accessible for all. With the new accessibility regulations outlined in House Bill HB21-1110 and its extension under HB24-1454, public entities must ensure their websites are fully
My Ads are Getting Impressions but No Clicks
Reasons Why Your PPC Ads May Have Low CTRPay-per-click (PPC) Ads that get a high number of impressions but low or no clicks is a common marketing woe referred to as low click-through-rate, or low CTR. Click-Through-Rate (CTR) is a percentage describing
How & Why to Use a Content Template to Improve Your Website’s User Experience
What is a Content Template A content template (also called a content template) is a simple layout that illustrates how to create and use different types of content throughout a web page. A content template is different from a web design template in that
PPC Cheat Sheet (for Business Owners)
Understanding Your PPC ServicesThe world of Pay-Per-Click (PPC) advertising can be confusing and hard for business owners to navigate. The following PPC Cheat Sheet is designed to help business owners understand the following details regarding PPC
Google Analytics 4 - Differences and Benefits for Marketers
As of the last few months, many new regulations such as the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and App controversies like Apple requiring Apps to be more open about their data collection have changed how
How to Use Hotjar’s New Continuous Heatmaps (Beta Version: January 2021)
Using Hotjar Continuous HeatmapsAs of December 2020, Hotjar has rolled out the beta version of Continuous Heatmaps, allowing for continuous tracking of users' interactions without having to add a new heatmap each time a page changes.For Hotjar users
Successful Software and Web Development Projects Require Continuous Investment
Focusing on the high level estimate for your software project’s "grand vision" can result in misplaced efforts to cut corners or pick a vendor that could ultimately contribute to your failure. You should be working with a strategy driven team that works
A Useful Idea at the Right Time
Get an occasional note with practical ideas for websites, search, technology, and growth.