Project

Rosy Rings Luxury Candles

Rosy Rings Luxury Candles creates handcrafted candles and home fragrance products inspired by nature, combining distinctive fragrances with botanicals, flowers, fruits, and other natural elements. As the Denver-based brand expanded its national network of customers and retail partners, it needed an ecommerce platform capable of supporting a growing product catalog and increasingly complex sales operations.

Colorado Digital redesigned and developed the Rosy Rings website around a visually rich shopping experience that complemented the company's distinctive brand and products. The project combined ecommerce development, custom wholesale functionality, search engine optimization, product organization, and integrations with Rosy Rings' internal sales processes.

Project Goals

Create an ecommerce experience that reflects the premium, handcrafted character of the Rosy Rings brand.
Make it easy for customers to explore fragrances, collections, candles, diffusers, and other products.
Support both direct-to-consumer sales and Rosy Rings' extensive network of wholesale and retail partners.
Develop dedicated wholesale ordering functionality tailored to the company's business processes.
Integrate online product sales with internal sales and order-management systems.
Improve the shopping and checkout experience with clearer product organization and navigation.
Strengthen organic search visibility through optimized product, category, and collection content.
Give the Rosy Rings team flexibility to update products, imagery, collections, and promotional graphics.

Project Results

The new website provided Rosy Rings with a more sophisticated ecommerce platform capable of supporting both its consumer business and its nationwide network of retail and wholesale partners.

Customers gained a more visual and intuitive way to browse collections, explore fragrances, locate retailers, and purchase products online, while custom wholesale functionality supported a very different purchasing experience for business customers.

Behind the storefront, integrated ordering processes helped connect ecommerce activity with Rosy Rings' internal sales operations. The result was a digital platform that combined brand presentation, ecommerce, wholesale ordering, SEO, and operational integration into a single customer experience built to support the company's continued growth.

WHAT TO EXPECT

Every project is easier with the right partner.

You get clear recommendations, a team that stays close, and work tied to the outcomes that matter.

Colorado Digital helped work through a new, creative initiative to turn it into a beautiful end product with exactly what we needed!

Kelly - Hunter Douglas

Colorado Digital completed a total revamp of our old website and was able to design the new one with exactly what we had in mind. Our new website is contemporary, compelling and designed with with our customer in mind. We are excited to show it to the world and are extremely happy with how it turned out!

Taylor - Carlton Electric, Inc.

We needed a partner to help us rebuild our website. What we were trying to do was not simple. It involved a variety of payment plans and a number of different newsletters, as well as various offers and discounts and things. Despite the complexity, they helped us to navigate our requirements very successfully. I think they know WordPress really well and are able to deliver a lot on that platform.

Bill James - JRES

Our work with them has been very effective and we keep going back to them because they create solutions that work for us. We’re a small non-profit, but successfully litigate against large firms with more resources. A lot of our success is thanks to the technology and solutions they provide... We’re very happy with them. We’ve worked with other tech companies recently for other projects and Colorado Digital is better than all of them.

Co-Executive Director - CREEC

The final product they delivered is fantastic. Aside from having a clear marketing message, it looks great and is user-friendly. Potential and current customers can easily find what they want and order the product they need. This allows us to convert more sales and keep customers long-term. We are already seeing an increase in conversions.

Business Coach - Actioncoach

In one of our most recent projects for a local design company, the website improvements were noticeable almost immediately. Within 1–2 months, conversion rates had increased, traffic had increased, and the quality and value of leads had increased. The website played a key role in generating the leads that the client was searching for.

Director of Digital Marketing - Venta Marketing

Our migration from Drupal 6 to WordPress has been as smooth as we could have hoped for. Our systems are far more manageable, and we owe that to Colorado Digital... They are a serious team, but they have the people skills necessary to patiently explain complex technology to us. We never find them condescending. They take the time to make sure we understand every step.

Senior UX Designer - Hunter Douglas

We work together closely to develop a robust SEO and web strategy, resulting in high rankings for 90% of the targeted keywords and areas we’re interested in; we’re consistently ranked one and two. Our web traffic has increased, and Colorado Digital is helping us maintain a leading web presence in our industry.

Marketing Manager - ESPEC North America Inc

We trust Colorado Digital to do what is best for a client. They have the ability to marry complex development requirements with superb design, which is impressive. Another strength is their ability to communicate everything in understandable language to clients. The designers seem to have a vast knowledge of development and the developers understand the importance design plays in a project, which is rare to find.

Director of Digital Marketing - Venta Marketing

One of the top web development companies in Denver. They not only produce beautiful designs, but they have sophisticated technical abilities to meet any web based need, including eCommerce, custom software and mobile applications. They also have a deep understanding of SEO and what it takes to rank a website to generate leads for businesses.

Dan Stratford - Stratex Digital Marketing

I am tremendously pleased with the website that Colorado Digital created for my business. From the initial discussion about site needs, throughout design and collaboration, and finally execution, the team at Colorado Digital was in constant communication, providing clear and timely updates along with great design suggestions. Best of all was their ability to meet a very tight deadline, and get my new site launched in under 3 weeks ahead of a big marketing push. Colorado Digital met my cost requirement and provided expert guidance to achieve more than I could ever expect on a small marketing budget.

Brian Zahn - ZC Analytics

I have worked with Colorado Digital for years. They are great to work with. Knowledgeable, dependable, and expert in many fields across the Web and data spectrum. I heartily endorse Colorado Digital!

Phil Dineen - Designo

Colorado Digital has been a great consultant and resource for helping ArcWest Architects tailor our website. Our goal has been to make the website attractive, eye catching, easy to navigate and let’s not forget about SEO (Search Engine Optimization) to gain more traffic … Colorado Digital has delivered. The team is responsive and easy to work with - We appreciate all their support!

Robin Adams - ArcWest Architects

I would highly recommend Colorado Digital to anyone who needs to direct traffic to your web site. They have listened to us, given us feedback, educated us, and have been very responsive in helping us target the type of businesses we prefer coming to us for their signage needs. In a time when SEO is so important, it is conforming to work with such a team of experts. The simple fact is: "these guys know their stuff!"

Gary Schultz - Artcraft Sign Company

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