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Project

Peacock Parfumerie

Peacock Parfumerie was a boutique retailer specializing in perfume, fragrance products, jewelry, and distinctive Victorian- and steampunk-inspired accessories. With products that depended heavily on presentation and discovery, the company needed an ecommerce experience that could capture the personality of the brand while making its growing catalog easier to browse and purchase online.

Colorado Digital rebuilt Peacock Parfumerie's website around a more flexible WordPress platform, combining custom design and ecommerce development with an improved product-shopping experience. The new site gave customers multiple ways to explore fragrances and products while bringing ordering, customer service information, store locations, and other purchasing resources together within a cohesive branded experience.

Project Goals

  • Create an ecommerce experience that reflects Peacock Parfumerie's distinctive boutique brand and visual identity.
  • Make fragrances and products easier to discover through multiple browsing and navigation paths.
  • Provide clear product pages with imagery, descriptions, pricing, and purchasing options.
  • Streamline the online ordering process from product discovery through checkout.
  • Support specialized purchasing options, including custom gift wrapping.
  • Make customer service information, shipping, returns, FAQs, and product information easy to find.
  • Provide customers with a store locator for finding Peacock Parfumerie products at physical retailers.
  • Move the site onto a more flexible WordPress platform that could be maintained and expanded as the product catalog evolved.

Project Results

The new website gave Peacock Parfumerie a more complete digital storefront that combined the character of the brand with the functionality customers expected from a modern ecommerce experience. Visitors could explore products by fragrance or product type, learn more about individual items, locate nearby retailers, and complete purchases through an integrated ordering experience.

Moving the site to WordPress also provided a more flexible foundation for managing products, content, and customer information. The finished experience brought ecommerce, brand storytelling, product discovery, and customer service together in a single website designed to support both online purchasing and Peacock Parfumerie's broader retail presence.

WHAT TO EXPECT

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