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Project

Carlton Electric, Inc.

Carlton Electric is a full-service commercial electrical contractor serving the Denver metro area, Colorado Front Range, and select areas of Wyoming. Since 1993, the company has built its reputation on dependable service, quality workmanship, and long-standing relationships with general contractors and commercial clients.

Colorado Digital partnered with Carlton Electric to transform its website into a stronger representation of the company it had become. The project combined digital strategy, user experience design, content development, search engine optimization, and Drupal development to create a professional website capable of supporting both business development and employee recruitment.

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Carlton Electric Home Page

Project Goals

  • Create a modern, professional web presence that better reflects Carlton Electric's experience, company culture, and reputation in the commercial construction industry.
  • Generate new business opportunities by clearly communicating the company's commercial electrical capabilities, specialized services, and industry expertise.
  • Improve the website's navigation and content architecture so general contractors and business owners can quickly find relevant services and project information.
  • Strengthen search visibility with dedicated, keyword-focused service pages and an SEO-friendly site structure.
  • Showcase Carlton Electric's completed work and relationships with respected contractors and organizations.
  • Make employee recruitment a central part of the website with clearer career information, job opportunities, and application pathways.
  • Provide Carlton Electric with a flexible, responsive Drupal platform that could support continued growth and ongoing content updates.

Project Results

The redesigned website gave Carlton Electric a professional digital presence that better reflects the scale, experience, and culture of the organization. Rather than functioning as a simple company brochure, the site now serves multiple audiences with clear pathways for prospective clients, general contractors, and job candidates.

Services are organized around Carlton Electric's core areas of expertise, while project examples and client testimonials help establish credibility with prospective customers. A dedicated careers experience communicates the company's culture, benefits, professional development opportunities, and current openings to prospective employees.

The result is a more complete business development and recruiting platform—one that helps Carlton Electric communicate what makes the company different, attract new commercial opportunities, support hiring, and continue expanding its presence in the Colorado construction market.

WHAT TO EXPECT

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You get clear recommendations, a team that stays close, and work tied to the outcomes that matter.

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