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Project

Avidity

Avidity develops and sells specialized molecular affinity tools used by researchers in biotechnology, pharmaceutical development, diagnostics, and other life sciences applications. Its patented AviTag™ technology provides researchers with a precise method for connecting and labeling molecules, supported by a growing catalog of scientific products, protocols, and technical resources.

Colorado Digital partnered with Avidity to redesign its website and improve how researchers discover, understand, and purchase highly specialized scientific products. The project combined responsive web design, ecommerce development, product organization, and technical content presentation to create a more effective digital platform for both scientific education and product sales.

Avidity

Project Goals

  • Modernize Avidity's website with a professional, mobile-responsive design.
  • Make specialized scientific products easier for researchers to browse, understand, and purchase.
  • Develop an ecommerce experience capable of accommodating Avidity's specialized ordering and in-house fulfillment processes.
  • Organize complex product information into a clearer and more usable catalog structure.
  • Provide direct access to protocols, literature, FAQs, and other technical resources that support researchers using AviTag technology.
  • Clearly communicate Avidity's proprietary technology and its applications within scientific research.
  • Create a flexible platform that could support new products, technologies, and educational resources as Avidity continued to grow.

Project Results

The redesigned website brought Avidity's scientific product catalog, proprietary technology, ecommerce capabilities, and technical resources together within a more cohesive digital experience.

Researchers can move more easily from learning about AviTag technology to exploring relevant products, accessing protocols and supporting documentation, and completing a purchase. Colorado Digital also tailored the ecommerce workflow around Avidity's specialized internal fulfillment requirements rather than forcing the company's processes into a generic online store.

The result is a website that functions as both a scientific resource and a commerce platform—helping Avidity educate researchers, support existing customers, and make its specialized molecular biology products more accessible to customers around the world.

WHAT TO EXPECT

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